Marketing & Exposure Plan

We don't just list homes. We launch them.

Most agents outsource their marketing to a template service or a franchise design pool. We don't have to — our team includes an in-house creative director who builds every visual asset from scratch, on brand, and fast. Here is the full campaign we run for every listing.

01 · Visual Assets

Every listing starts with the imagery.

Buyers decide whether to visit from a phone screen. The photography has to earn that visit.

  • Professional Photography

    High-resolution, professionally lit and edited photography that presents every room at its absolute best.

  • 3D Virtual Tours

    Immersive walkthrough virtual tours that let serious buyers fall in love before they ever step inside.

  • Aerial & Drone Footage

    Sweeping aerial views that showcase your lot, neighborhood, and South Orange County setting. Flown by an FAA-certified remote pilot on our own team.

  • Custom Floor Plans

    Clean, branded floor plans that help buyers understand flow and scale before an in-person visit.

See It in Practice

Real listings, real production quality.

These aren't stock walkthroughs. Every one was shot, edited, and graded by our own team.

02 · Digital & Social Media

In front of the buyers most likely to purchase it.

Not just anyone scrolling by — geo-targeted, demographically filtered, and retargeted to people actively shopping your price point.

Hyper-Targeted Ad Campaigns

  • Meta & Instagram ads geo-targeted to likely South OC buyers
  • Google Ads capturing active local home-search traffic
  • Custom-designed social teaser content & countdown posts
  • Reels & stories built from your photography and video

Maximum Portal Syndication

  • MLS entry optimized for search placement & keyword visibility
  • Syndicated to Zillow, Redfin, Realtor.com, and more
  • Featured on asburyteam.com with premium placement
  • Emailed directly to our buyer-agent & past-client database
  • Facebook
  • Instagram
  • Google Ads
  • Zillow
  • Redfin
  • Realtor.com
  • MLS / CRMLS
  • Email Campaigns
03 · Print & Direct Marketing

Custom-designed, not pulled from a template library.

Our printed listing presentation is a fair example of the print quality your listing gets.

  • High-End Property Brochures

    A custom-designed leave-behind brochure for showings and open houses, built to the same standard as our printed listing presentation.

  • Just Listed Mailers

    Targeted mailers announcing your listing to the surrounding neighborhood — building buzz and buyer referrals nearby.

  • Neighborhood Flyer Campaign

    Premium flyers in your immediate area, since neighbors and their friends are often a listing's best buyer source.

Also Included

A dedicated property website for your listing.

Its own address, its own design, its own analytics — built to be shared directly and to look like the home deserves.

https://yourproperty.asburyteam.com
04 · Open House & Showing Strategy

Every showing is an opportunity.

We handle each one with the same care as the marketing that brought the buyer there.

  • Private Broker Preview

    An exclusive preview and caravan for top local agents, building early word-of-mouth within the broker community.

  • Curated Open House Schedule

    Strategically timed public open houses, staffed and promoted — not a box-checking exercise.

  • Secure Showing Protocols

    Verified, scheduled showings with digital confirmation and structured feedback collected after every visit.

Showing feedback is compiled and shared with you regularly — so you always know how the market is responding, not just what's on the calendar.

Timeline to Launch

A clear roadmap to a confident launch.

A typical path from signed agreement to first open house — adjusted to fit your schedule. At our consultation we'll map these milestones to real dates.

  1. Consultation & Agreement

    Strategy finalized, listing agreement signed.

  2. Prep, Staging & Repairs

    1–2 weeks of cleaning, staging, and quick fixes.

  3. Photography & Video Day

    Professional photos and drone capture.

  4. Marketing Launch & MLS

    Full campaign goes live across every channel.

  5. Preview & First Open House

    Doors open to agents, then the public.

Commission & Net Sheet

Full transparency from first call to closing.

No surprises — just a clear explanation of what our fee covers and what you can expect to walk away with.

What Your Commission Covers

  • Full in-house marketing campaign — photography, video, print & digital
  • Strategic pricing guidance backed by real market data
  • Skilled negotiation on price, terms, and repair requests
  • Hands-on transaction management from contract to close
  • Coordination with escrow, title, lenders & inspectors

We review our fee structure in person, along with a net sheet built around your specific home, mortgage balance, and timeline — so you know your real, expected proceeds before you ever sign anything.

Proof

Sellers who've been through it

  • No one knows real estate better than Dennis and Landon Asbury. They have over 30 years of experience and can deal with any issue that comes up during a sale. I recommend Asbury Brokerage to everyone I know.
    Chuck Happy Seller
  • Working with Landon and his team was great! They treated me with respect, answered all my questions, and were very reliable. They were professional and acted with integrity throughout the entire process. I can recommend Landon without hesitation!
    Sharon Happy Seller
  • Landon provided excellent assistance in helping us purchase our first house! He is very knowledgeable and provided excellent communication. We had a lot of questions about the process and he really helped us to understand what was going on with timelines, etc. A lot of people talk about how stressful buying a home is, but I didn't feel that way!
    Matt Happy Buyer

Reviews sourced from verified Realtor.com client feedback.

Three Steps to Sold

Sign, prep, launch.

Sign the listing agreement, schedule prep and photography, then go live across every channel. We'll walk you through each step — starting with a no-obligation valuation.